Smart Ideas: Revisited

Reasons Paul Marciano is a Big Name in Fashion Industry

Paul Marciano is a famous word in the industry of fashion, and you can never talk about successful people in fashion without mentioning him. Paul Marciano visited Los Angles for a vacation, and he realized that it was the best place to set up his business. According to Paul Marciano, the ability to notice a need in the market is the quality that separates successful entrepreneurs from the rest. After realizing that they can make their dream come true in Los Angeles, Paul Marciano and his brothers relocated to LA. In 1981 they started a fashion business known as GUESS. Check this page for more info. about this company.

The growth of this company was tremendous and encouraging, as it made sales worth $6 million within the first year. The great success of GUESS was brought about by the advertising strategies that Paul Marciano put in place. 37 years down the line the great advertising skills by Paul Marciano has seen GUESS remain at the top of the industry. The fashion world has recorded tremendous changes since the establishment of GUESS. Read more about this transformation below.

Jeans are one of the brand that the company has introduced in the market. This company is the first to produce designer jeans. Introduction of denim in the fashion industry in the early 80s was certainly a bold step for GUESS. However, Paul Marciano managed to make denim an attire everyone must have. Nearly everyone in America has a jean wear from GUESS. The success of this company was brought about by the ability to invent new and better designs. To-date GUESS is still popular for production of beautiful and classy jeans.

Many models that were selected to be the GUESS ad campaigns were never known before. This not only made the company very popular but also helped the models to make a milestone in the career. With the exposures that GUESS offered these girls, many of them are today international celebrities. It is through Paul Marcianos desire to help upcoming models that this was possible. Marciano had the talent to identifying young models with potential and bringing this potential out of them.You can learn more about Paul Marciano here.

There is no doubt that GUESS has managed to attract many different clients who have a good taste for fashion. Today, apart from jeans, GUESS also produces shoes and accessories. When customers visit the shop, they can buy all that they need in one place.