How To Design A Website That Is Law Client Friendly
A good web design will attract many clients to your company or business. If you are still using the old fashioned principles, you should note that you are doing yourself a lot of harm and this is not healthy for your clients. Have a look at the following principles that might help you develop that website that your law clients will feel comfortable with.
Always keep the lead a form simple. These leads should be in such a way that they offer a simple guide to the client. Having Emails names and phone numbers to your form might be much. By including all this most of the client will not respond in filing the fields. Zanes Law keeps its leads as simple as possible to acquire the targeted information.
One goal, one button policy. This also called attention ratio. Every page of the website should have one goal. Taking for example “sign up for free consultation” when you add other components to this button it will catch less attention. When you include more links and buttons to your original button the button will tend to grow weak.
Use emotive copy. Although many people say that law website will need a hyper-professional way of developing their website, this is not true. The website should show professionalism but should also have some emotions in it. Compare these two statements. We offer knowledgeable child custody lawyers services, and, are you afraid that you will lose your child in divorce? The the first statement will be more eye-catching as compared to the second one This is one of the tricks that Zanes Law uses to get responses from more clients.
It is also vital that you add social proof to every page of your website. Trust is all that drives law, and for this reason you should prove proof by including your social widgets showing testimonies and reviews from customers.
It is a great idea to optimize your website for search engines. You should be keen when creating backlinks. Search engines will give a higher priority of the healthy links over suspicious links.
Do not send clients to your home page. These are one of the things that most people normally neglect. The The best place to drive traffic in your website is that page that will include the specific service that you offer to the clients. Zanes Law has greatly benefited from this kind of approach.
Always make sure that your blogs are live. Take a situation where a clients gets to your page and get to notice that you have not updated your website in the last two years this will put the client off. Frequently update your blogs like Zanes Law.
Last but not least avoid stock images. Always go with interesting and original photographs like the Zanes Law.